5 Essential Things Designers Should Know About Colors | LogoTalk ...

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I gave you a brief insight into the world of colors in a previous post, starting from color history to color psychology. Now, I want to educate you regarding the technical side of colors that needs to be offered to be a successful graphic designer. Remember that this field requires extra research, experimentation and practice.

1. The Color Wheel

There are three sectors of the wheel. They are called the primary, secondary and tertiary colors.

Primary includes: ?Red, Yellow & Blue

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These are the three central colors from which other hues are derived. These three colors are unique and cannot be created through a combination any colors.

Secondary includes: Green, Orange & Purple

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These colors are formed through the combination of the three primary colors. Green is created by combining blue and yellow. Orange is created by combining red and yellow and purple is created by combining red and blue.

Tertiary includes: Yellow ? Orange, Red ? Orange, Red ? Purple, Blue ? Purple, Blue ? Green & Yellow ? Green

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These are hues are created by combining primary and secondary colors. Hues are also added during the combination.

2. Cool vs. Warm Colors

Colors are divided into two categories: cool and warm.

• Cool colors are shades of blue, green, pink, purple, violent and indigo.
• Warm colors are shades of yellow, orange, brown, red and shocking pink.

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Cool colors induce relaxation and a soothing effect, whereas warm colors excite and attract attention. Corporations and professional business industries typically prefer cool colors to reflect professionalism. Commercial businesses such as food, beauty and the entertainment sector tend to prefer warm colors to garner attention. When you create a logo design, make sure the colors clearly reflect the correct industry.

3. Color Harmony

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Color harmony is the art of creating various visually appealing color combinations. As a designer, you must know the art of combining colors in a way that they attract the viewer. For example the pairing of blue with yellow, red with green or yellow with green in various shades are pleasant combinations. The observer should not be repelled by overdone color combinations or color clashes. An example of this is yellow and orange, which are two bright colors that can be visually overpowering when used together.

4. Color Context

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Graphic designers should also understand how one color affects the presence of another. In technical terms this is also known as color context. Understanding this will help you create backdrops, foreground and background images more efficiently. For instance, red color is best visible against a black or white background but against a pink or brown background, the red would seem dull.

5. Color Schemes

There are various color schemes used by artists. The most common are:

Good knowledge of colors can help a graphic designer go a long way. Understanding colors, their uses and meaning will allow you to manipulate colors in design. Once you have a grip on color psychology, this will enhance your skills. Always research and experiment to improve your knowledge.

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5 Essential Things Designers Should Know About Colors, 9.3 out of 10 based on 19 ratings

Tags: Color Education, Color Harmony, Color Schemes, Color Wheel, Understanding Color Basics

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